You’ll be pressed to find a business today that doesn’t have some sort of online presence.
Competition can be quite brutal in some industries, which is why it’s more important than ever to make sure that your website has a fighting chance among your competitors.
User preferences and browsing habits change and sometimes you might need to change your website up a bit in order to cater to their needs.
Below are seven things that might be doing more harm than good when online users stumble across your brand.
- You’re not mobile friendly. If you’re not designing your website with mobile in mind, you’re heading for a brick wall. Your website should be easily accessible via a mobile device and the user shouldn’t run into any problems navigating it.
- Your design is blinding. Making sure that your website is atheistically pleasing on both desktop and mobile devices is a must. Is the text difficult to read, the colors harsh or the images overbearing? These are all things that could drive visitors away.
- Your site is slow. Today’s online user wants instant gratification so if your website is taking ages to load, chances are they won’t hesitate to navigate to a competitor site.
- Your website is packed with advertising. There is nothing worse than not being able to properly navigate a website and get the information you need because there are several ads flashing in your face. While there’s nothing wrong with advertising, it’s best to be strategic about it and keep it to a minimum.
- There’s no call-to-action. So you’ve brought the visitors to your site, now what? Do they know exactly what to do next? Ask them to subscribe to your newsletter, navigate to your online store or submit their details for a free ebook.
- Nobody can find you. If SEO hasn’t been a primary focus for you, you might want to rethink it. You can spend thousands of dollars on a new website but if nobody can find you, what’s the use?
- You don’t speak your audiences’ language. Before you develop your content or choose your images, make sure that you have some deep insights into your target audience to make sure that it will appeal to them.